Post by account_disabled on Jan 10, 2024 8:28:17 GMT
Including structured data markup in your web content helps Google's algorithms index and understand the content better . Some data can also be used to create and display rich snippets in search results (source: Rich Snippets ). Question: Does using rich snippets affect my site's ranking? Answer : No. (source: FAQ: Rich Snippets ). In summary: implementing structured data/rich snippets is all well and good, but to date it DOES NOT improve SERP positioning. And Bing is of the same opinion too . Be careful though: Rich Snippets attract more clicks! A very recent study by Blue Nile Research would show that a result in second place with rich snippets exceeds - in terms of clicks - the one in first place without rich snippets. Click-through rate on results.
with and without Rich Snippet In other words, if you position yourself in second place on Google, and Malaysia Phone Number List show stars, icons or other things that attract the eye in the SERP, you can get up to 13% more clicks than those who are in first place, but with a “smooth” snippet: 61% vs. 48%. And I also remind you that another study by Andrea Scarpetta and Cesarino Morellato , published last month, shows a certain correlation between CTR and improvement in ranking... How to implement Structured Data? At this point you might want to implement structured data on your site.
but you don't know where to start. Maybe you don't things or what is written on Schema.org , you don't know how to code your pages, but you would still like to improve the appearance of your site in Google searches. How to do? Without installing plugins or other gadgets, you can use the convenient Data Highlighter function present within Search Console . Go to Search Appearance -> Data Highlighting and click on the Start Highlighting button . Then enter the URL of a typical page on your site, select the type of information to highlight (among Software Applications, Articles, Local Businesses, TV Episodes, Events, Films, Products,
with and without Rich Snippet In other words, if you position yourself in second place on Google, and Malaysia Phone Number List show stars, icons or other things that attract the eye in the SERP, you can get up to 13% more clicks than those who are in first place, but with a “smooth” snippet: 61% vs. 48%. And I also remind you that another study by Andrea Scarpetta and Cesarino Morellato , published last month, shows a certain correlation between CTR and improvement in ranking... How to implement Structured Data? At this point you might want to implement structured data on your site.
but you don't know where to start. Maybe you don't things or what is written on Schema.org , you don't know how to code your pages, but you would still like to improve the appearance of your site in Google searches. How to do? Without installing plugins or other gadgets, you can use the convenient Data Highlighter function present within Search Console . Go to Search Appearance -> Data Highlighting and click on the Start Highlighting button . Then enter the URL of a typical page on your site, select the type of information to highlight (among Software Applications, Articles, Local Businesses, TV Episodes, Events, Films, Products,